Sports apparel is a big market especially because more and more people are choosing to make good use of their time by getting into sports. Big sports stars are also taking part in advocacy campaigns to get more and more people, especially the youth, into sports.
Anything that has a big market has to specialize at one point or another meaning the franchise in order for it to be easier for the consumer to choose should have certain categories. The easy way out is to have a men's line, women's line and children's line. This actually works, a family walks into a store and they each go to their area then convene at one point to consider each other's choices before making a final purchase.
Now back to sports. Sports are seen as a good diversion for the youth who can not afford to get an education. Sports keep them off drugs and other vices so instead of just getting high, they give their all in winning games against peers. They might take it personally at times but the love for the game will eventually let them go back to the point of winning fair and square.
The moneyed sports brands recognize this and are quick to organize street ball challenges for basketball and soccer. The children and the youth are the focus so it is but a given that marketers of sports apparel for children are the same brands who sponsor such efforts and who continue to think up of ways to keep the sports mindset going.
Having sports apparel for children will give a notice to the children that they are just as important as the adults and that they too have varied choices perfect for their age. Children can not force themselves to look like the adults, they do not aim to look professional instead they have to look cute even while aiming to score.
They can always move on to the more boring adult part of sports but for now let them enjoy their sports apparel which obviously usually has more colors than those for the adults.
Sports apparel for children are full of many things to spice up sports dressing. These fashionable sports attires can actually entice some of the young to get into sports. "That tennis skirt is so cute. Daddy I think I'd like try tennis." is not a bad start to resignation a tennis career.